mission and vision

MISSION

a mission is the reason, purpose, purpose or reason for the existence of a company or organization because it defines: it aims to fulfill in their environment or social system in which it operates, what it intends to do, and for whom it is to do, and at specific times is influenced by such elements as: the history of the organization, management preferences and / or owners, the external or environmental factors, available resources, and its distinctive capabilities.

VISION

vision is defined as the path to which the company is going long term and provides direction and encouragement to guide strategic decisions along with the growth of competitiveness.

vision is a clear statement that indicates where the company is going long term and what should be converted, taking into account the impact of new technologies, needs and changing customer expectations, the emergence of new conditions market.